SNEAKERHEAD - It's not only the main Russian sneaker store, but it's also whole community, that we support and we try to communicate with it by all means. Sneakerhead Convention is our main event, where we gather all our friends and for two days we make workshops, lections, custom sessions and etc.
2 days. 18-19 of may

This year we made 2 days festival because this time we have much more events than usual
12 speakers

Besides just having fun we are going to have 12 really interesting lections and workshops
2 music superstars

This year we added for our program new musical part. Every evening we are going to have a musical gig
5-7 thousand
of visitors

Last year we had 4 thousand visitors for just one day. So this time we are going to have much more people
THE PLACE
1000 square meters in the center of Moscow
THE STYLE
Sneakerhead Con x Vans
So the main idea for our integration is to build an authentic 80's photo studio, to make print shop and of course to present The Anaheim Factory styles.

Blank Gang
Blank Gang are really young and trendy guys who'll help us to make real print shop during our festival. For two days guys will help our visitors to make custom t-shirts by themselves. The print we'll be taken from special photoshoot, which will be made by local photo studio called SLOWW. The amount of t-shirts will be really limited. We are planning to make just only one hundered.
Exhibition. Sloww x Vans Anaheim
In our space we will exhibit works of guys from photo community called SLOWW
Vans Anaheim Product
So the main thing around this story is to present product in very different way. We are trying to build something around the Anaheim's heritage and to connect it with modern culture. We will try to recreate construction from the images and after the festival we will bring it to Sneakerhead Store.
Photo studio
This is the most eyecatching story wich will be held during our festival. We'll build an authentic photo studio from 80's. Hundred of visitors will be shot during two days.
Numbers
What more you should know?
Ниже подробная информация обо всём, что мы бы хотели рассказать
Our Team
Ilya Klen
Creative director
Denis Derevyanko
Buyer
Kocha
Producer
Maggi
Influencer and one of the greatest customizers in the world
Vova Borisenkov
Author and blogger
Kristina Fokidi
Founder of russian snrake rcommunity for girls
Roman Karimov
Main Designer
Ruslan
Artist
What else?
Custom Session
Масштабный мастер-класс от Maggi
Это одна из главных активность нашей программы. На протяжении двух дней мы привлечем большое количество молодых людей, которым расскажем и покажем как всё же делаются кастомы. А главное у посетителей будет возможность своими руками принять участие в процессе
Exhibition
Рассказывает главный кроссовочный эксперт Костя Качанов
Красной нитью через оба дня мероприятия будет проходить тема кроссовок, а именно: мы устроим выставку самых интересных айтемов последнего времени и по традиции глубоко погрузим посетителей в их историю. Помимо этого мы расскажем о главных кастомах Maggi.
How it usually works
Ниже на видео можно посмотреть как выглядело наше последнее мероприятие, которое было приурочено к 10-летию Sneakerhead.
PR
Мы максимально будем задействовать наши соцсети, количество подписчиков в к которых насчитывается больше 300 000 человек. Так же мы обязательно будем делать видео на нашем канале на youtube и сделаем большой репортаж в нашем блоге. Помимо своих площадок мы будем задействовать наших информационных партнёров, а так же каналы нашего партнёра - NIKE.
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